![]() ![]() Both were allegedly formed without Frost, Nicastro, and Theodoulou’s consent and were used by Isidori and Barish to file multiple trademarks for the name “Black Tap” and “Crazy Shakes.” ![]() That’s when the suit alleges Isidori and Barish formed two companies in secret: Isidori Barish Hospitality Group, LLC and Isidori Barish Properties, LLC. Black Tap’s Instagram following subsequently shot from 4,500 to 250,000, and within four months of opening, the restaurant was attracting long lines of customers waiting up to three hours for a table.Īfter the restaurant took off, talks of expansion began. As it turns out, all that Instagram hype the restaurant got in its early months was the result of this move, as the PR company helped bring in nearly 100 influencers all with 100,000 or more Instagram followers to help promote the restaurant. where the men agreed to open a larger, second Black Tap location.įinanced by Nicastro and Theodoulou, Game was renovated to become a full-fledged Black Tap restaurant, opening in October 2015, the suits says, after which the group hired a public relations firm to pimp the spot out. without a formal agreement, and also connected them with Nicastro and Theodoulou, who owned a sports bar called Game at 248 West 14th St. A new lawsuit alleges that those colorful, sugary drinks were a multi-million-dollar idea that Angela Nicastro, Elenodoros Theodoulou, and Evan Frost of 248 Hospitality created in collaboration with Black Tap’s Joseph Isidori and Christopher Barish before being cut out of profits and the brand’s expansion based off the success of the novelty dessert.Īccording to the suit, which can be read in full below, Frost helped his friend Isidori and Barish open the original Black Tap location in Soho at 529 Broome St. “Crazy shakes,” those viral, massive candy-topped milkshakes from Black Tap Burgers & Beer, are now at the center of a lawsuit pitting the restaurant’s owners against three men who claim partial credit for the Instagram-famous craze. ![]()
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